I found an article today which talks about how one woman slowly built her home-based jewelry business and some of the lessons she learned along the way about how to sell jewelry.
Her approach is typical for many successful jewelry artists:
1) Start Small
2) Differntiate your Offering
3) Use Professional Displays and Packaging
4) Give Customers an Additional Value Added Service
5) Accept Credit Cards, not just Cash and Checks
6) Create an online Presence on the Web
7) Create Events to Promote your Products
This is a blue-print that I have seen work well for many jewelry artists.
Here is a link to the article: Home-based Jewelry Business Tips
As the holiday season nears, if you are thinking about taking the leap to turn your jewelry hobby into your own jewelry business then I recommend you follow the steps recommended in the article.
It may be hard to be patient but if you persist and follow these steps you will have more and more success over time.
