As we are getting closer to the beginning of the holiday season, many handcrafted jewelry makers are starting to gear up for participating in craft shows where they can sell their jewelry.
As with most businesses that sell finished craft products directly to consumers, the holiday season is the most important time of the year for selling handcrafted jewelry.
But with the turmoil taking place in most economies this will probably be one of the most difficult selling years in recent memory for jewelry artisans.
So should you just throw your hands up and let your sales results be determined completely by the downturn in the economy?
Is there anything at all you can do to fight back?
The answer is YES.
I found a very good video from Dr. David Weiman which gives you some solid tips for how to sell most effectively when the economy turns sour.
Dr. Weiman is well known in the jewelry making industry for offering seminars and resources that help jewelry artisans make the most of their selling and marketing efforts.
Here is a summary of the main points that Dr. Weiman covers in his short video:
1) Focus on the things you can control
2) Focus on value
3) Focus on trust
4) Focus on Traditional Buying Times
5) Offer products with different price levels
I have included Dr. Weiman’s video below so that you can listen to the detailed explanation of each of these points.
If you follow through on his suggestions, I believe you will increase your chances of avoiding the holiday sales blues this season.
